Fairfax Media

At Fairfax media, I have led User Experience and usability testing for various projects including SMH Business Day, Good Food site end to end design, and usability testing for Smart Invest and Financial Review. Key responsibilities included:

• Work closely with business analysts, product owners, developers and other other stakeholders to develop design solutions.
• Facilitate workshops to understand user needs, business objectives, content, context and available technologies.
• Produce user personas, user scenarios, user journey and develop conceptual design.
• Produce wireframes and prototypes with detailed functional specifications and business rules
• Produce visual designs and collaborate with visual researchers, front end designers and developers.
• Execute UX/Usability testing.

Outcome:

• Successfully delivered end-to-end user experience, user interface, and functional specification for good food mobile site.
• Delivered detailed design with specification for Business day site.
• Conducted Usability testing for Financial Review and delivered comprehensive recommendation for enhancements.
• After the release, good food mobile site attracted over 15 million visits per month.
• After the enhancements, Business Day traffic retention was increased by over 15%.
• After the enhancements, Financial review traffic growth and achieved by 60%