News Corp

News Corp wanted to develop a new online service delivery system for advertisers and Ad agencies to create, publish and manage their Advertisements to be broadcasted online and in print media. Key responsibilities included;

• Facilitate collaborative design process with stakeholders to identify user needs, business objectives and current business process to conceptualise the future automated stages.
• Create Proto-personas, Personas, User Stories, Use Cases, Customer Journey Map to envision and sketch the solution.
• Create low/mid/high fidelity prototypes to communicate, test and validate ideas.
• Produce detailed interactive Axure prototype to demonstrate complex interactions, business rules and workflows.
• Successfully delivered the proof of concept with expected 20% increase in sales and customer retention after implementation.