PROFILE

User Experience (UX) Designer with over 15 years of experience in digital industry and passionate in understanding user needs and business objectives to produce simple and intuitive user-centred digital experience. With lean, agile and collaborative thinking, I have successfully delivered user experience and user interface design solutions for various services and transactions based systems for major government, media, finance, education and corporate institutions.

EXPERTISE

SKILLS & EXPERIENCE

• Solid experience in translating customer insights into design opportunities and solution concepts.
• Experience in planning and conducting range of user research techniques to uncover Behavioural, Attitudinal, Qualitative, and Quantitative insights to understand user needs, ability, and expectations.
• Experience in assisting/facilitating collaborative design, research interviews, contextual enquiry, survey, web analytics, usability studies and presenting the outcomes to technical and non-technical stakeholders.
• Proven expertise in producing various Artefacts including persona, user flows, scenarios, design hypothesis and prototypes to communicate the intent of the concept.
• Strong and demonstrated experience in producing user interface, UI pattern library and visual design.
• Excellent analysis and problem solving skills with methods and tools to support the design process including research, ideation, sketching, wireframing, prototyping, and testing.
• Applied understanding of user centred-design methodologies and Agile philosophy which aligns with business objectives and user needs.
• Lean and agile mindset to build, measure, and learn to achieve the user-centric and responsive design outcomes for desktop, mobile and tablet.
• Advanced skills in Axure RP, Sketch, InVision, Balsamiq, Adobe CS, MS Visio, MS Office and Web Analytics. 
• Strong written, oral and visual communications skills with consultative approach and interpersonal skills to manage, collaborate, and communicate UX design process.

KEY DESIGN ARTEFACTS

Persona | User scenarios | User journey | Service map | Conceptual design | Mock-ups | Wireframe | Prototype | Content strategy | Information Architecture | User Interface design | Interaction Design | Visual Design | Usability testing