Creating user-centred, efficient, and elegant digital experience.
Approach
Customers-centred Design approach and Agile philosophy is a proven problem-solving process that aligns the client’s business drivers with a solid understanding of the needs, expectations, capabilities and attitudes of the target audiences.
Understand
The Research
User interviews, contextual enquiry, qualitative and quantitative research, survey, usability testing, web analytics, feedback, field research, diary study.
Simplify
The Strategy
Collaborative design, persona, user flows, customer journey, task analysis, information architecture, taxonomy, navigation structure, content strategy.
Connect
The Design
Concept design, mood board, low-fidelity wireframe, clickable prototype, user interface design, interaction design, visual design, agile delivery.
Research Strategy
01 / CUSTOMERS
Target Audiences, personas, tasks, needs, behavior, technical abilities, customer insights.
02 / CONTENT
Content strategy, existing content, content type, content requirement, information structure.
03 / CONTEXT
Vision, business goals, objectives, user scenarios, business requirements, technology.
User Experience Design Process & Activities
Customers-Centred Design approach and agile philosophy is a proven problem-solving process that aligns the client’s business drivers with a solid understanding of the needs, expectations, capabilities and attitudes of the target audiences.
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Research
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Conceptualise
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Design
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Build
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Test