Helping organisations connect with their audience through research, strategy, and design.
Approach
Customers-Centred Design approach and agile philosophy is a proven problem-solving process that aligns the client’s business drivers with a solid understanding of the needs, expectations, capabilities and attitudes of the target audiences.
My Projects Highlights
DET USI Website
LeadsLanes.com AI Enabled Social First CRM Start Up – Australia LeadsLanes - AI powered revenue engineDET-USI Mobile WireframeDET-USI Mobile WireframeDET-USI Mobile Wireframe {{ vc_btn:title=LeadsLanes+Onboarding&add_icon=true&link=url%3Ahttp%253A%252F%252Fwww.edeep.com.au%252Fwp-content%252Fuploads%252F2026%252F01%252Fleadslanes_oboarding_v169.html%7Ctitle%3ALeadsLanes%2520Onboarding%2520Prototype%7Ctarget%3A%2520_blank%7C }} About the project Led end-to-end UX and UI design for a CRM platform and companion mobile application, delivering scalable, user-centred digital experiences across web and mobile. Designed and integrated AI-enabled [...]
myGovID – Australian Government
myGovID/myID Australian Digital Identity Delivered UX/UI design for the Australian Government’s national digital identity platform (myGovID, rebranded to myID in 2024), a high-security service enabling individuals and businesses to access government services online. Key Responsibilities and Contributions: Led Human Centred Design activities including user research, co-design, usability testing, and iterative prototyping to deliver secure, intuitive [...]
EduWise ERP eLearning Solutions
EduWise eLearning & School Management Enterprise Resource and Learning Management ERP - Stage2 DesignERP - Stage1 ReleaseERP - MobileEduWise Mobile AppEduWise Mobile AppEduWise Mobile App About the project EduWise – All-in-One desktop/mobile School management ERP and eLearning platform to automate educational institution. This system is designed for Teachers, Parents, Students, and Administrators to provide powerful [...]
Streamlining Grant Administration – SGA
Streamlining Grant Administration - SGA Project SGA ProjectSGA - WireframeSGA - WireframeSGA - Wireframe About the project Department of Social Services, federal government agency wanted to develop a Whole of Gov enterprise software platform to streamline the Grants administration. The platform intends to serve all funding government departments and associated fund recipients across Australia. As a [...]
Understand
The Research
User interviews, contextual enquiry, qualitative and quantitative research, survey, usability testing, web analytics, feedback, field research, diary study.
Simplify
The Strategy
Collaborative design, persona, user flows, customer journey, task analysis, information architecture, taxonomy, navigation structure, content strategy
Connect
The Design
Concept design, mood board, low-fidelity wireframe, clickable prototype, user interface design, interaction design, visual design, agile delivery.